Interviewers regularly ask Foodservice Solutions® Grocerant Guru Steven Johnson “Why is the Grocerant niche doing so well”? Here is how he answers the questions. The grocerant niche provides answers to the age old question: What’s for Dinner?
Most interestingly when 4 PM rolls around 80% of consumers do not know what they are going to have for dinner. What we know now is that they want simple, quick “better for you” solutions. Without the skill set to prepared a meal from scratch the questions becomes “Where will I get dinner for tonight?
Consumers today more and more have a focus on foods based on value added nutritional components in fact the Food Marketing Institute reported that 32% of U.S. Consumers are buying more food based on nutritional value than they did in 2011.
In-addition the study found that 55% of U.S. consumers are switching to whole grain bread. We (Grocerant Guru Steven Johnson) predicted that in 2013 one of the national hamburger chains will offer either whole wheat or a multi-grain hamburger bun options for all burgers.
The same study found that 33% of U.S. consumers are showing more interest in the label on proteins that they buy. While it may not seem rational to believe buying “healthier chips” is a better for you choice. It is for consumers. The grocerant niche filled with fresh prepared ready-2-eat and heat-N-eat food is booming in larger part because it fresh, fast.
Foodservice Solutions® provides grocerant program assessment, brand, product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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