Publix Super Markets Inc. target’s Restaurant Catering niche for additional growth.

Is your office ready-2-eat?  Publix Super Market is unveiling a pilot online deli ready-2-eat and heat-N-eat same day ordering system in selected Florida locations.  Publix delis are filled with hot and cold ready-2-eat and heat-N-eat foods including made-2-order sandwiches, salads, rotisserie and fried chicken even deserts.  Publix goal is to garner market share from legacy restaurants chains that have well established relationships in catering local offices.

Beginning in Tampa then expanding this same day service positions Publix as a direct competitor of restaurants that offer catering packages to business and homes. The service will allow consumers to specify pick-up times will have no minimum order size and consumers can pay in the store when they pick up the food. Here is the link: www.publix.com/order, is accessible both through computers and mobile phones. Items available include: Kids deli’s platters, Fruit, Vegetable, Meat and Cheese Platters, Subs and Wraps, Sandwiches including Meal Wheel, Party Sub, The Ring Leader, Board Room Sandwich Box, Seafood and Sushi platters.  There of course is a full range of sales and side dishes including peach salsa.

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