Tuesday, July 3, 2012

McDonalds spices up summer with Chicken.

McDonald's is always focused on the consumer. The global economy is continuing in a state of flux and the wholesale cost of beef and pork continue to rise in price.  McDonalds in an effort to maintain price, value and service equilibrium will leverage chicken this summer to drive topline growth and bottom line profits. 

Why is McDonalds on the right track?  They understand that consumers perceive chicken to be “healthier”.  Any product perceived as healthier is “better for you” creating a halo of good around the product and the company.  The U.S. Department of Agriculture believes that beef consumption my fall 2.2% while chicken consumption will rise 1.7% in 2013. Here again McDonalds is ahead of the curve.

Currently McDonalds is utilizing a Limited Time Offer to showcase new Spicy Chicken McBites. This new product is bold on price, and flavor.  This is another product with distinctive differentiation clearly an entity with identity for multiple day parts

Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price were incorporated when this product was developed.  Success leaves clues and following McDonalds and the consumer is another clue.

Outside eyes can deliver top line sales and bottom line profits.  Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant

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