Wienerschnitzel is putting the petal to the medal focusing on speed, literally to rev up sales, garner new customers, and reignite it brand. Action speaks louder than words and entering partnerships with Joe Gibbs Racing Motocross, Toyota, 4 Wheel Parts, and Smittybit all fast action brands connected to motocross and auto automotive racing is proof positive Wienerschnitzel is focusing on Fast-Food Fans.
John Ross Galardi, known as J.R. and son of the late founder John Galardi stated "Sixty-six percent of all motocross fans eat fast food more than three times a week. That's our demographic right there. It would be crazy not to tap into that,". Clearly Wienerschnitzel has been stuck in a store count growth rut. Is motocross and auto automotive the vehicle for building top line sales and bottom line profits?
A Millennial himself J.R. Galardi understands that millennials are migrating from fast-food to convenience stores. Recapturing consumer’s attention is key to building top line sales and bottom line profits for Wienerschnitzel.
In fact, convenience stores are almost twice as important to millennials (18 to 34) as fast-casual restaurants, "Millennials are cheap--they're no different from anyone else," according to Harry Balzer Chief Food Industry Analyst at NPD.
Convenience stores accounted for 11.1% of millennial food and beverage stops in 2014, compared to 7.7% in 2006. By comparison, fast-casual accounted for 6.1% in 2014 vs. 3.1% in 2006, according to Balzer.
Foodservice Solutions® Grocerant Guru™ stated that “customer relevance is more than just memories; it is a set of contemporized messaging and customer touch points that will fuel the future of any brand.” Wienerschnitzel has a platform of unique QSR foods, flavors, and facades. That position its differentiation with proper messaging full of contemporized relevance, according to our own Grocerant Guru™.
The ability to maximize proven grocerant niche Mix & Match meal component bundling unlike any other QSR brand places Wienerschnitzel in a unique position. Cultivating a brand is more important that managing a brand. Brands are dynamic not static, they develop and grow with the consumer. Identifying equally distinctive differentiated programs, positioning, partnerships, and consumable’s by day part that reflect the brand, industry trends is of utmost importance according to the Foodservice Solutions® team.
Understanding the unique balance between palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new messaging might be the next step to success for Wienerschnitzel.
The food value proposition equilibrium for Millennials today balances; better for you, flavor, and traditional products all blended into something with a twist. In industry speak, differentiated does not mean different to the consumer it means familiar; we think Wienerschnitzel has that. We think that Wienerschnitzel can drive growth with Full Flavor, Fast Food.
www.FoodserviceSolutions.us specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since 1991 Contact: Steve@FoodserviceSolutions.us
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