Wednesday, February 11, 2015

HelloFresh Thinks Customers First then Thinks Big or Go Home

Is going to the grocery store a waste of time?  Do you feel taken advantage of when you go grocery shopping? Do you think it’s kinda like a Bate N Switch? Has the clerk ever told you that you saved $44.27 while today and your bill was only $31.11? 

Do grocery stores think customers are stupid? No, consumers are not stupid and HelloFresh wants to capitalize catering to customer relevance around meal planning, preparing, and saving time for play.  While many legacy grocery retailers cling to marketing tactics of the 1950’s,60’s,70’s,and 80’s HelloFresh is focusing on today and tomorrow. 

HelloFresh wants to help solve meal time problems, not take advantage of customers. In fact they think it’s such a good idea that they plan to make HelloFresh a global food brand.  I’m here to say they are off to a very good start.  HelloFresh is now delivering over a million meals a month. 

Why think about planning what to eat, cooking from scratch, or shopping for food any longer when HelloFresh delivers weekly meal kits, complete with recipe cards and fresh and packaged food.  Last week HelloFresh raised another $161 Million to fuel growth which take its three year total to $250 Million.  

The grocery market has seen little change in 50 years and is ripe for disruption as consumer migrate to mobile communication, mobile marketing, and seemingly want everything delivered.  HelloFresh has even launched its first TV advertising campaign.  

What HelloFresh and ilk companies Blue Apron, Plated, Caviar, Munchery are convinced is that legacy retailers are not trapped in footprint malaise.  These new companies offer consumer focused choice, authentic transparency, and time savings.  The Ready-2-Eat and Heat-N-Eat fresh prepared food sector is booming.  Is your company prepared or a changing landscape? 

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

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