Without a doubt the largest
convenience store chain in the world 7-Eleven continues to evolve
successfully. The top two metrics for
any retailer is sales and customer counts. In the case of 7-Eleven Margaret
Chabris, director of communications for 7-Eleven stated “in-store sales and
customer counts are up.”
Mix and Match meal components
focusing on fresh prepared Ready-2-Eat and Heat-N-Eat grocerant niche food are
fueling success across all retail food platforms according to Foodservice
Solutions® Grocerant Guru™.
Chabris, stated that the success in sales
at 7-Eleven has come from a “focus on fresh foods, healthier options and
private-label merchandise. “ Chabris,
added that 80% of 7-Eleven’s customers buy something to eat and drink. Our
private-brand products and pizza sales are on fire.”
Mix and Match meal bundling combined
with new product introductions, fresh food, and LTO’s will continue to attract
new consumer specifically Millennials for 7-Eleven and other convenience stores
according to our Grocerant Guru™.
Are you
trapped doing what you have always done and doing it the same way? Interested in learning how Foodservice
Solutions 5P’s of Food Marketing can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization? Email us
at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more
information.
No comments:
Post a Comment