Saturday, April 25, 2015

Starbucks CEO Howard Schultz is a Successful Global Merchant

Success does leave clues, building a successful brand one customer at a time is something that Starbucks CEO and founder Howard Schultz does well.  In Q2 2015 Starbucks added a record 1.3 million new My Starbucks Rewards members bringing total active membership to 10.3 million - and realized a Q2 record $1.1 billion in Starbucks Card loads.  That my friends bodes well for the future of Starbucks. 

It’s not like Starbucks is a new company it’s, 44 years young! Let’s look at some of the other Q2 numbers so you might compare your sales to a 44 year old company.  Here is what SBUX reported just in case you missed some of the numbers Q2 Fiscal 2015 Highlights:
Global comparable store sales increased 7%, with a 3% increase in traffic 

Starbucks digital innovation now processing over 8 million mobile payment transactions per week

Starbucks delivers its coffee experience to over 75 million customers a week in over 22K stores in 66 countries

Americas comp sales increased 7%, with a 2% increase in traffic

Consolidated net revenues increased 18% to $4.6 billion 

Channel Development revenues grew 16% to $428.0 million 

Consolidated operating income of $777.5 million, up 21% over Q2 of FY14 

Year over year comp store transactions increased over 10 million in the U.S., over 14 million globally
It takes a quality focused merchant to drive ongoing results that that in an Omni-channel food retail world a Schultz had the company’s focus is on the consumer first. Foodservice Solutions® clients and regular readers of this blog understand that Starbucks is a Food Merchant not just a restaurant selling coffee and coffee products.

A merchant first Schultz is a food retailer second that edifies the Starbucks brand with consumer relevance. Schultz stated “Innovation is the force that will continue to drive our business and enable us to expand and increase revenues and profits - always through the lens of humanity - long into the future,”

Outside eyes can bring new light and assist in your successful growth by creating a platform of insights for consumer convenient meal participationdifferentiation and individualization. Don’t wake up one day and find that you or your company slept; while consumers were on the move serving more and more coffee.

Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at  View or page on follow us on

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