Regular readers of this blog know it was only a matter of time until a grocer would elect to take on the Online Meal Kit Companies including HelloFresh, Plated, and Blue Apron. Foodservice Solutions® Grocerant Guru® Steven Johnson said “Ready-2-Eat and Heat-N-Eat fresh prepared food is a natural for delivery and grocery stores are missing the boat if they do not compete in that space.”
Coborn’s is one of the first grocery stores to enter the fresh food fast grocerant delivery space. They have rolled out meal kits via a branded grocery delivery service CobornsDelivers. Branding the meal kits as “To The Table Fresh Meal Kits”.
Coborn’s, is offering eight rotating, seasonal recipes, “starting with summer grilling meals like beef sliders with corn on the cob and deluxe potato salad, grilled margherita pizzas and chicken fajitas.” Coborn’s pack’s and delivers meal kits on the day they are ordered, according to Dave Hartman, general manager, CobornsDelivers.
Hartman continued “Meal kit delivery services are growing in popularity, and it’s a concept that folds perfectly into our convenient service model. But unlike many of these services, CobornsDelivers customers won’t be locked in to a subscription plan — and the ingredients aren’t shipped across the country,”
At Coborn’s meals kits are priced very competitively each meal kit serves two and ranges in price from $16.99 to $28.99 without a subscription plan. That is very inviting to meal planners, and cooks and will elevate Coborn’s grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food.
Invite Foodservice Solutions® to complete a grocerant program assessment, grocerant ScoreCard. For brand, or product placement assistance our Grocerant Guru® has the skill-set you are looking for. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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