Consumer adoption of Dollar General Corporations stores, format,
and product has long been the Achilles heel of the legacy grocery store
sector. With an ever increasing reliance
on CPG food Dollar General will continue to garner customers from the grocery
sector with the exception of companies the ilk of Aldi, WinCo, and Lidl
according to Foodservice Solutions®.
This August Dollar General opened its 13,000th dollar store, and
they are only in a total of 43 states.
With no sign of letting up and seven states to go Dollar General
continues courting incremental customer adoption.
Now with 13,000 stores in 43 states, Dollar General is one of the
largest discount retailers in the United States. Then there is Dollar Tree, which
has approximately 13,600 stores after it recently acquired Family Dollar. Combined there are
almost as many Dollar stores as there are legacy grocery store still looking
for solutions to customer migration.
Todd Vasos, Dollar General’s CEO stated “We look to deliver the
Dollar General business model to communities across the country”. Dollar General increasing is offering fresh
food products that are Ready-2-Eat or Heat-N-Eat. Which compliment the CPG food products
consumers frequently used and replenished, such as food, snacks, and milk items
at low everyday prices in convenient locations.
Price sensitive with an increased focus on Ready-2-Eat and
Heat-N-Eat fresh food Dollar General is positioning to garner incremental
customer traffic, sales, and profits.
For
international corporate presentations, educational forums, or keynotes contact:
Steve@FoodserviceSolutions.us the Grocerant
Guru® at Tacoma, WA based Foodservice Solutions®. His extensive experience as a multi-unit
restaurant operator, consultant, brand / product positioning expert and public
speaking will leave success clues for all. Visit: www.FoodserviceSolutions.us for more
information
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