Foodservice Solutions® Grocerant Guru® has help introduce fast food restaurants and convenience stores to the notion that fresh fruit is fast food and with that comes the halo of ‘better for you’ since 1991. Retailers have found success with Apples, Cuties, Cherries, Strawberries, grapes, and blackberries.
Consumer adoption of grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food has help fuel the increased offerings from both chain restaurants and conveniences stores. Recently the Chicago Tribune reported that “The latest to capitalize on the fresh food movement are fast-food restaurants, which have been procuring fresh fruit for salads and smoothies.”
Integrating fresh in the ‘fast food space’ has not been simple the tribune article pointed out that “for instance, it took Wendy’s more than 24 months to figure out how to add blackberries to a new salad. McDonald’s had similar problems finding enough mangoes for its new fruit smoothie.”
The article continued “While Wendy’s salad and McDonald’s fruit smoothies have been winners, both burger chains had flops, such as when McDonald’s tried baby carrots in its Happy Meals and Wendy’s attempted to offer a fresh fruit bowl—neither were popular with consumers.”
Convenience stores the ilk of Wawa, Sheetz and 7-Eleven all have had great success integrating both fresh salads and fresh fruit into their formats creating a platform that has help dispel any legacy image of unhealthy, bad for you, or a bygone. Today C-stores are helping lead the way with and expanded fresh food offering creating a new fresh food fast image that continues to drive customer adoption.
Foodservice Solutions® team is here to help you drive top line sales and bottom line profits. Are you Looking A Customer Ahead? Visit www.FoodserviceSolutions.us or Contact Steve@FoodserviceSolutions.us for more information. Remember Success does leave clue and we just may have the right clue for you.
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