Sunday, August 28, 2016

Nathan’s Famous Expands the Brand

Foodservice Solutions® Grocerant Guru® says that “Success does leave clues”.  When a brand reaches 100 years old there are plenty of clues they must have picked-up.  Nathan’s today thrives from coast to coast and has gone from a boardwalk brand to a bedrock brand. 
The team at Nathan’s Famous knows that for a company to stay in business long enough to celebrate its   100th anniversary they must evolve with consumers.  Regular readers of this blog know that consumers are dynamic not static.  Let’s see just how Nathan’s is evolving today according to stories in the trades.
“To celebrate the 100th anniversary of Nathan’s Famous, Inventure Foods expands its licensed line of snacks with the introduction of Nathan’s Famous Hot Dog Potato Chips. These potato chips are flavored like Nathan’s iconic hot dog, complemented by ketchup, mustard and relish flavors. The product is 150 calories per serving, has zero trans fats, and is gluten-free. Nathan's Famous Hot Dog Potato Chips are available in 1.25-ounce bags in vending machines, as well as 4-ounce bags in select convenience stores nationwide for a suggested retail price of $1 and $1.99 per package, respectively.
Success does leave clues and building top line awareness within the C-store channel with Nathan's Famous Hot Dog Potato Chips is simply another way to extend the brand while building a new base of customers. 

For international corporate presentations, educational forums, or keynotes contact: is the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Visit: or more information. 

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