A brand is an invitation and every four years 7-Eleven invites customers to "cast their cups" by purchasing coffee in specially marked 7-Election cups: blue for Democrat, red for Republican and new this year, a purple, nonpartisan "Speak Up" cup.
Laura Gordon, 7-Eleven's VP of Marketing and Brand Innovation stated "This is 7-Eleven's fifth 7-Election, and it's always a fun way to keep a finger on the caffeinated pulse of American politics, …While preparing for the 2016 count-the-cups poll, we learned that voters, particularly younger ones, aren't just talking about candidates or even political parties this election. They're taking to social media to talk about a variety of issues that are important to them,"
Gordon continued "So we added the third Speak Up cup to let people say what's on their mind, whether checking one of the boxes on the back of the cup or writing one in and sharing it." Once again 7-Eleven a fresh food branding giant is running a promotion that is consumer interactive and participatory and once again will drive incremental brand building success according to Foodservice Solutions® Grocerant Guru® Steven Johnson.
In order to garner momentum 7-Eleven is holding Free Coffee Week Oct. 3-9. During the week, any size of 7-Eleven coffee will be free for 7Rewards members. The free coupon will be available through the 7-Eleven mobile app.
That’s not all folks in addition to Free Coffee Week, 7-Eleven will host a Dollar Day on Sept. 27, Oct. 10 and Oct. 20, following each of the three presidential debates, as well as on Election Day. The dollar offers are only available on 7-Election cups through the 7Rewards app.
Everyday more than 1 million Americans buy a cup of coffee at 7-Eleven stores the odds are good that this down to earth to "cast their cups" poll could be a great predictor of just who might win. I’m sure 7-Eleven would say “Vote Early and Vote Often” but only at 7-Eleven.
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Steve@FoodserviceSolutions.us the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Visit: www.FoodserviceSolutions.us for more information