Thursday, September 29, 2016

C-Store Race Trac Targets Restaurant Sector Tailgating Parties

With Football season in full swing both college and professional football, the majority of U.S. consumers are thinking about where to go or how to throw the best tailgating party. Tailgating was made for Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food that is portable according to Foodservice Solutions® Grocerant Guru® Steven Johnson.
According to a recent online survey conducted by Harris Poll “79 percent of Americans have attended a live sporting event, and 81 percent believe you should never show up to a tailgate party empty handed.” Like we said portable grocerant food is simply perfect for tailgating.
One C-store thinks that they can capitalize by offering food grocerant niche Ready-2-Eat food.  That company is RaceTrac. In the Harris Poll conducted for Race Trac found:
1.        78 percent of Americans prefer a variety of beverages at their tailgate;
2. 77 percent of Americans believe in purchasing tailgating supplies before the big game;
3. 77 percent think running out of something is the most inconvenient thing when tailgating; and
4. 74 percent consider grilling items are "must haves" for a perfect tailgating experience.
RaceTrac is serious about this and has “partnered with Joe Cahn, the Commissioner of Tailgating, to share tips on how to be the star of the tailgate. Since 1996, Cahn has driven more than one million miles cross-country to football games and eaten his way through thousands of tailgate parties while advising other tailgaters at”, according Race Trac.
"Tailgating is as American as football and hot dogs and RaceTrac understands that," Cahn said. "In fact, I often stop at a local RaceTrac for any last-minute items for my parties. They make a lot of easy, ready-to-go snacks like hot dogs, buffalo chicken rollers and taquitos that are perfect for tailgates."
RaceTrac offers tailgating-appropriate products such as Nathan's Famous hot dogs; fresh, delivered-daily sandwiches, salads and wraps; and a wide variety of beers, including local, craft favorites stocked daily in the beer cave.

C-stores are serious about driving new business selling Ready-2-Eat and Heat-N-Eat fresh prepared food.  Are you evolving your customer mix, food product mix, or your business model? If you would like to learn how to enter the Grocerant niche visit: for more or contact:

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