Friday, September 23, 2016

Subway Coloring the Fall Fresh

Subway founded on the ideation that fresh food fast would be ‘better for you’ is kicking it up a notch this fall. Subway will be rolling out a Food Truck in New York City yesterday with “The +color initiative which is designed to challenge Americans to add one more cup of color, which is two servings of vegetables, to their diet every day”. Clearly Subway is as customer relevant today as it was when it was founded according to the team at Foodservice Solutions®.
According to the Dietary Guidelines for Americans 2015—2020, the average intake of fruits and vegetables for adults under 50 is about half of the recommended intake ranges. The American Heart Association and Subway restaurants are teaming up to bring a +color food truck to New York City on September 22, to show New Yorkers how adding one extra cup makes a difference. Subway restaurants makes it easy to add more vegetables (and more color) with two servings per 6-inch sub.
The truck will serve up free fruit and vegetable items, including veggie kebabs, colorful veggie salads, avocado multigrain flatbreads, seasonal fruit skewers and fruit and avocado popsicles, to show how easy it is to add color. Dylan Dreyer of NBC News’ “TODAY” will be on hand to dish out these colorful treats.
Today you can continue the conversation, as, +color is launching a nationwide digital event on the American Heart Association's YouTube Channel. Consumers across the country are encouraged to participate by watching and sharing the +color launch video using #addcolor that will connect them with additional content and recipes.

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions® FIVE P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information. 

No comments:

Post a Comment