Tuesday, September 20, 2016

Once Again Korean Lunch Boxes Drive Grocerant Sales Higher

Success does leave clues and grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top line sales and bottom line profits in every sector of retail foodservice globally according to Foodservice Solutions® Grocerant Guru® Steven Johnson.

The Koreanbizwire.com has done a very good job of reporting about the tremendous continued success of the grocerant niche Lunch boxes sold at convenience stores.  Recently they reported that Korean Lunch Boxes have grown increasingly popular in the past year, roughly tripling in sales and reshaping the lunch culture for employees and students in Korea. 

In Korea lunch meals sold at convenience stores are relatively inexpensive, ranging between 3,000 won (US$2.66) and 4,000 won, with the quality and variety of the dishes featured constantly improving to such delicacies as bulgogi (grilled marinated beef), ribs, and pork cutlets, along with a wide range of side dishes. 

A spokesperson for Seven Eleven Korea stated “In the past, convenience store meals were viewed more as on-the-go quick bites, but the new lunch boxes are more like a whole meal,” …“The quality and taste of the lunch boxes have improved so much that they fit the preferences of workers, students and people living alone.” 

In Korea CU reported sales of lunch boxes increased 2.98 times as of the end of August compared to the same period last year, while GS25 said sales of boxed lunches increased 2.76 times as of the end of August. Seven Eleven also saw its sales increase by 2.54 times.  If success does leave clues and it does grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is a clue for all retailers.

For international corporate presentations, educational forums, or keynotes contact: Steve@FoodserviceSolutions.us the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Visit: www.FoodserviceSolutions.us for more information

Image Credit: Yonhap / photonews@koreabizwire.com

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