Wednesday, September 21, 2016

Foodservice Solutions® Food Marketing’s FIVE P’s

Foodservice Solutions® Grocerant Guru® Steven Johnson refined the universal commonalities of retail success that he found after conducting over 6,000 grocerant scorecards.  Our Grocerant Guru® found that retailers focused on selling Hand Held, Ready-2-Eat and Heat-N-Eat fresh prepared grocerant niche food must include all five components to drive top line sales and bottom line profits

Foodservice Solutions® Grocerant Guru® was first to identify Portability is a key driver in the undercurrents of change evolving within the retail foodservice sector today.  There is little doubt now that success within the food industry today can be traced back directly to Foodservice Solutions® FIVE P’s food marketing back in 1994.

Foodservice Solutions® Grocerant Guru® Steven Johnson in 1994 identified, quantified, and qualified The then 5 P’s of Fresh Food Marketing, prior to introducing the world to the term Grocerant which he coined and had published in 1997.   Johnson introduced, implemented, and integrated the Five P’s of Foodservice Marketing with foodservice companies including Full Service Restaurants, Chain Drug Stores, Grocery Stores, QSR’s, and C-Store clients.  The 5 P’s are:

Foodservice Solutions® current team continues to refresh the Five P’s of Foodservice Marketing utilizing four key pillars of every marketing program Build, Measure, Learn and Repeat then validated results.  After repeated successful retail food industry adoption of Foodservice Solutions® 5 P’s of Fresh Food Marketing is well underway. 

Grocerant niche marketing FIVE P’s validation; Technomic conducted qualitative and quantitative research then compiled the following infographic highlighting the importance and consumer relevance that portability play’s today.  The infographic is entitled Pertinence of Portability:

The fact highlighted by Technomic that 51% of the U.S. consumer order Food-2-Go once a week or more. When ordering breakfast On-The-Go 56% of consumers say portability is important. Were additional key elements in validating our success moving forward, and we thank them.

There is no greater professional complement than have others validate our work. Foodservice Solutions®  excels at vertical brand product positioning, marketing strategy, and business development specifically identifying, quantifying and qualifying niche opportunity for global foodservice related activity specifically Ready-2-Eat and Heat-N-Eat fresh prepared food.

Visit:  if you are interested in learning how Foodservice Solutions® FIVE P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more at Johnson, or

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