Saturday, January 7, 2017

At El Pollo Loco ‘better-for-you’ equals Customer Relevance

El Pollo Loco understands that expanding the brand means edifying the brand message with customer relevance.  Foodservice Solutions® Grocerant Guru® Steven Johnson stated “Limited Time Offers (LTO) are a perfect way to introduce new product positioning while edifying the brand messages with relevance.”

That is exactly what El Pollo Loco is doing with its current LTO.  That new LTO, focus in on helping all those soon New Year's dieters achieve their weight loss goals by launching a new under-500-calorie menu. The limited-time offerings include double chicken avocado salad, a lettuce tacos plate, skinny quesadilla and open-face tostadas, according to a company news release. 

El Pollo Loco Chief Marketing Officer Ed Valle, stated "To start the New Year, we wanted to take our commitment to being a healthier alternative to typical fast food one step further by introducing more under-500 calorie menu options made with fresh, high quality ingredients like ripe avocados and our famous citrus-marinated, fire-grilled chicken," The LTO offerings all are available through Feb. 3. Is your brand expanding customer relevance while building brand value?

Foodservice Solutions® team is here to help you drive top line sales and bottom line profits. Are you looking a customer ahead? Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success. 

No comments:

Post a Comment