Monday, January 30, 2017

Complexity Free Food is Todays Consumer Choice

Complexity free food is more than just transparency in food according to Foodservice Solutions® Grocerant Guru® Steven Johnson. Grocerant niche ‘Better-for-you’ fresh prepared food that is portable and portioned for one or two continues to drive demand in retail foodservice. Consumers today are seeking ‘better-for-you’ fresh prepared food as meal components that can be bundled in to a customized family meal according to Johnson.

Grocery stores of a bygone era thought they could responded to consumers demand to drive sales simply by opening more stores, larger stores, or ‘scale’.  That did work when food choice came from a can or a box that could sit on a shelf for years and slotting fees paid for the shelf space. However, that simply put was a mindset of yesterday’s food retailers the ilk of A&P and others still taking slotting fees.

Johnson continued “retailers back in the day felt that all they need was more scale to compete successfully with other grocery stores. Today, grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food can be found at companies the ilk of Wegmans, Green Zebra Grocery, New Season Market, Wawa, Sheetz, KFC, McDonald’s, and Papa Murphy’s.

Complexity free in the minds-eye of the consumer according to the team at Tacoma, WA based means, less meal preparation time, little or no cooking, less food waste, less time shopping, less packaging, local, fresh fast food, in-season food, and portions for one or two. In fact one of the key findings was no matter the size of the household fresh was best and the ability to mix and match meal components was crucial.  Does your company look more like yesterday or tomorrow?

Foodservice Solutions® team is here to help you drive top line sales and bottom line profits. Are you looking a customer ahead? Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success. 

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