C-Stores Branding Foodservice Disrupts QSR’s

Success does leave clues and companies the ilk of Rutters’s Farm Stores, Sheetz, Wawa, Green Zebra Grocery all find success with branded grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food others follow according to Foodservice Solutions® Grocerant Guru® Steven Johnson.

Regular readers of this blog know that Stripes Convenience stores found incremental success when they edified their foodservice offerings with Laredo Taco.   The branded program emphasizing Ready-2-Eat handmade, made-to-order food at the chain's new next-generation stores in Texas and Louisiana is proving very successful.

Eduardo Pereda, vice president of marketing, convenience brands at Sunoco stated “"When we first envisioned our new store design, we knew based on customer feedback that it was very important that our 'Made Right Here' approach came through loud and clear," ..."As a result, the next-generation design brings the tortilla-making experience front and center. That means our customers are able to see for themselves that our kitchens consistently serve up delicious, authentic Mexican food that is made in-store from the freshest ingredients."

Regular readers also know that our Grocerant Guru® maintains that visceral food prep is both consumer interactive and participatory each are key to garnering incremental customer migration.

Pereda continued "The new design also showcases our much-loved Stripes convenience store offering with a clean, modern interior, and spacious aisles that allow our guests to move throughout the store seamlessly as they shop. We know our customers love the variety of our fountain and packaged beverage vaults," …  "Making these high-traffic areas easier to access, and placing our check-out in the center of the store, helps our teams to assist our customers quickly. Our customers have responded very positively."

Non-traditional fresh food retailers including Walgreens, Everytable, Wegmans, Ikea, Whole Foods, and Central Market continue to gain momentum garnering new customer adoption and an increase in Share of Stomach driven by an increase in offerings of Ready-2-Eat and Heat-N-Eat grocerant niche fresh prepared food.

Edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.