Tuesday, January 10, 2017

Starbucks Builds Better Bites

Back in the day Steven Johnson Foodservice Solutions® Grocerant Guru® while acting as Program Manager for new concept roll out for the U.S. Navy’s Morale, Welfare, and Recreation group (MWR) worked diligently with both WR Grace and Culinary Brands to develop Sous Vide menu items for U.S. Navy bases worldwide.

Recently Starbucks announced that they are planning to offer Sous Vide Egg Bites for Breakfast and the team at Foodservice Solutions® thinks that it is an outstanding move by Starbucks.  Sous Vide will allow Starbucks too introduce a plethora of new menu within all existing locations.

So start looking for sous vide bites at a Starbucks near you and ask for the Sous Vide Egg Bites, perfectly cooked eggs with wholesome ingredients. Eveline Chao-Rivera, Starbucks brand manager stated “People are more conscious of what they are eating,”… “Many are skipping out on bread and focusing on nutritious protein to fuel their increasingly busy days.” Clearly the Egg Bites fit that bill.

Chao-Rivera  continued “Time and time again, we learned that customers were ordering our breakfast sandwiches without the bread or requesting more vegetarian options,” …“We knew that we had a very specific need to satisfy.”

For those of you that do not know Sous-vide, which means "under vacuum" in French, is a culinary technique where vacuum-sealed food is immersed in water and cooked at a very precise and consistent temperature. This cooking method is preferred because it doesn’t require extra fats and oils.

“Sous-vide cooking offers an unbelievable texture to food unlike anything else,” Chao-Rivera said. “It makes eggs velvety and creamy—almost like you’re eating something indulgent, but you’re not.”
Through a collaboration over several months, Starbucks and
Cuisine Solutions created Sous Vide Egg Bites in two flavors. Sous vide is a tool that should be used by more national and regional chains according to the team at Foodservice Solutions®.
Interested in learning how Foodservice Solutions® 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

No comments:

Post a Comment