Wednesday, January 4, 2017

At Pizza Hut Price Drives Profits

Grocery stores, Club stores, and Convenience stores all sell Ready-2-Eat and Heat-N-Eat pizza and most at a considerable discount to standard restaurant niche pricing.  Once again this year Pizza Hut is running a special for consumer tired of holiday left-over’s.  Focusing on price until January 9th if you order online Pizza Hut is offering a 50% discount. 
The restaurant sector had another tough year if you look at same store customer counts year over year in 2016.  Pizza Hut understands that capitulating more and more Share of Stomach is not wise.  Foodservice Solutions® team including our Grocerant Guru® believes during 2017 you will see an increased in competitive priced Limited Time Offers (LTO’s) from legacy chain restaurants.
David Timm, Pizza Hut’s chief marketing officer stated “The weeks after the holiday season can be financially tight for many.  With this quick and easy offer, we’re making sure Pizza Hut fans can enjoy the pizza they love without breaking the bank.”
Here is how the 50% off a pizza at Pizza Hut works: Pizza Hut said its deal can be accessed by clicking a 50-percent-off tile on its website or mobile app. The offer will be available for all menu-priced pizza orders placed through Pizza Hut’s online ordering systems for carryout or delivery,”
Retailers selling Hand Held Food for Immediate Consumption will see a greater customer adoption in 2017 according to Foodservice Solutions® Grocerant Guru® Steven Johnson. The reason is price, Hand Held Food for Immediate Consumption is a platform where price and portability are key drivers and retailers in that space understand that.

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