Foodservice Solutions® Grocerant Guru® Steven Johnson as
regular readers of this blog know understand the undercurrents of foodservice
customer migration from legacy traditional avenues of distribution the ilk of
restaurants, grocery stores and convenience stores to new non-traditional
outlets. Well HoneyBaked Ham does as well and this year
Johnson expect HoneyBaked will set new sales records this holiday season.
We all know Harry J. Hoenselaar opened the
first HoneyBaked Ham store in Detroit, Michigan, like most great companies, he
did so because he believed in an idea. An idea that produced what is regarded
today as the best tasting ham in the world. The Foodservice Solutions®
agrees with them.
Recently
The Honeybaked Ham hired the former head of the Lane Bryant
and The Limited clothing chains as its new CEO. Linda Heasley. She was
previously CEO of Ascena Retail Group, with responsibility for more than 800
Lane Bryant, Catherine’s and Cacique stores. Earlier, she had served as CEO of
The Limited. All that means is Heasley had what we in the grocerant niche call retail
chops!
HoneyBaked
Ham has understood the undercurrents of the evolving foodservice consumer and
expanding its retail offering well beyond it 400 café’s offering grocerant
niche Ready-2-Eat and Heat-N-Eat fresh prepared food in multiple alternative
channels simultaneously. The results are
clear they have edified the brand with consumers of every age while expanding
brand relevance.
The
team at Foodservice Solutions® believes that Heasley is the right person at the
right time to evolve, elevate, and edify the brand. We believe she will expand avenues of
distribution, locations driving top line revenue and bottom line profits. Why
the product.
Yes, HoneyBaked Hans stands out
with its sweet, crunchy glaze enhancing the flavor of the bone-in smoked ham,
Harry’s patented spiral-slicing process made HoneyBaked Ham the easy-to-serve
centerpiece, that set the standard as a comfort food staple at holiday dinners,
Easter celebrations and meaningful meals shared and savored by family and
friends.
Does
your brand look more like yesterday that tomorrow? Are you doing what you have
always done and doing it the same way?
HoneyBaked Ham is not. They are
growing with customer relevance.
Interested
in learning how Foodservice Solutions 5P’s of
Food Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for
more information.
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