Saturday, February 25, 2017

HoneyBaked Ham Adding Retail Relevance for Returns

Foodservice Solutions® Grocerant Guru® Steven Johnson as regular readers of this blog know understand the undercurrents of foodservice customer migration from legacy traditional avenues of distribution the ilk of restaurants, grocery stores and convenience stores to new non-traditional outlets.  Well HoneyBaked Ham does as well and this year Johnson expect HoneyBaked will set new sales records this holiday season.

We all know Harry J. Hoenselaar opened the first HoneyBaked Ham store in Detroit, Michigan, like most great companies, he did so because he believed in an idea. An idea that produced what is regarded today as the best tasting ham in the world. The Foodservice Solutions® agrees with them. 

Recently The Honeybaked Ham hired the former head of the Lane Bryant and The Limited clothing chains as its new CEO. Linda Heasley. She was previously CEO of Ascena Retail Group, with responsibility for more than 800 Lane Bryant, Catherine’s and Cacique stores. Earlier, she had served as CEO of The Limited. All that means is Heasley had what we in the grocerant niche call retail chops!
HoneyBaked Ham has understood the undercurrents of the evolving foodservice consumer and expanding its retail offering well beyond it 400 café’s offering grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food in multiple alternative channels simultaneously.  The results are clear they have edified the brand with consumers of every age while expanding brand relevance.
The team at Foodservice Solutions® believes that Heasley is the right person at the right time to evolve, elevate, and edify the brand.  We believe she will expand avenues of distribution, locations driving top line revenue and bottom line profits. Why the product.
Yes, HoneyBaked Hans stands out with its sweet, crunchy glaze enhancing the flavor of the bone-in smoked ham, Harry’s patented spiral-slicing process made HoneyBaked Ham the easy-to-serve centerpiece, that set the standard as a comfort food staple at holiday dinners, Easter celebrations and meaningful meals shared and savored by family and friends.
Does your brand look more like yesterday that tomorrow? Are you doing what you have always done and doing it the same way?  HoneyBaked Ham is not.  They are growing with customer relevance.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: or visit: for more information.

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