Friday, February 3, 2017

Super Bowl Expands Grocerant Fun Food Fast Sales

With game time fast approaching consumers are planning where to eat, what to eat, and where to get the food, flavors, and treats that they want.  One thing is for sure it is very likely no matter where you watch the game you will have a chance to eat the Super Bowl’s supper food WINGS according to Foodservice Solutions® Grocerant Guru®.
In fact according to the National Chicken Council's 2017 Wing report, “Americans will eat an estimated 1.33 billion wings on Super Bowl Sunday, up 2% over a year ago and up 6.5% over 2015. About 25% of those wings will be purchased at supermarkets.” So, the battle for Wings share of stomach and share of dollars between Restaurants, C-stores, Grocer Deli’s, and Online is underway as post this blog. 
How much cash is up going to be spent on the big game? National Retail Federation predicts they are all vying for a share of the $14.1 billion in spending on the game. Foodservice Solutions® Grocerant Guru® after aggregating non-client information from previous Grocerant ScoreCards knows that:
1.       Consumers are looking for Restaurant Quality Fresh Full Flavored Food
2.       Consumers now believe Grocery Store Deli’s offer Restaurant Quality
3.       Consumers believe C-store offer Value and fast service
4.       Wings, Chili, Pizza, Chips & Dip and Veggie Platters are most requested items.
5.       Bottled Beer, Wine, Soda, and Water are served.
6.       Soups, Fried Chicken, Hummus, Subs, Desert items round out the top ten foods.
The battle for grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food Share of Dollars and Share of Stomach this weekend are huge!  Have you bundled the food consumers are looking for in a Mix and Match style that complements your customers? Will your food be served at or taken to a Super Bowl party?  

Foodservice Solutions® team is here to help you drive top line sales and bottom line profits. Are you looking a customer ahead? Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success. 

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