Tuesday, February 14, 2017

Ready-to-Drink SBUX Tea Springs into Stores

Success does leave clues and the team at Foodservice Solutions® believes Starbucks is so skilled at branding, product positioning, food merchandising, and new avenues of distribution that will once again leave success clues for other retailers.  Teavana, crafted Ice Tea bottled not canned, from SBUX is sure to transform the $4 billion Ready-2-Drink tea category and enter the high growth group of premium Ready-2-Drink tea. What are you selling and where?  Are you expanding into new avenues of distribution?
Regular readers of this blog know that we wrote about the Starbucks new partnership with Anheuser-Busch, last spring.  Now they will begin shipping the Ready-2-Drink “premium Teavana Craft Iced Teas to select grocery and convenience retailers in New Hampshire, New York, Vermont and Missouri. Customers can try four new, vibrant flavors brewed from some of the finest Teavana tea and botanicals that are free from artificial flavors.”  Here are some of the flavors:
Pineapple Berry Blue Herbal Tea
This vibrant, juicy tea blend is bursting with tropical citrus notes, hibiscus and green rooibos.
Peach Green Tea
This invigorating tea blend mingles exquisite green tea, sweet peach notes and Pacific Northwest mint.
Passion Tango Herbal Tea
This blissfully punchy tea blend combines lush hibiscus, apple and Thai lemongrass.
Mango Black Tea
This tropical tea blend is buzzing with sunny mango notes, fine black tea and hints of lime.
This industry leading partnership between Starbucks and Anheuser-Busch “to produce, bottle, distribute and market Teavana Craft Iced Teas in the U.S. Starbucks contributes Teavana’s tea expertise, industry-leading retail activation, and consumer engagement capabilities, and Anheuser-Busch leads production, bottling and distribution to retailers nationwide in partnership with its long-standing and well-established network of wholesalers.”
Today, Teavana Craft Iced Teas will be available in “grocery and convenience stores, select flavors will roll-out to participating Starbucks locations nationally later this summer, with plans for national grocery and convenience store availability in 2018.”  Is your brand expanding placement, product portability, with contemporized customer interaction and participation? Why not?  Your customer want branded Grocerant Ready-2-Drink and Heat-N-Eat fresh food. 

www.FoodserviceSolutions.us  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed?  Want one?  Call 253-759-7869 Email: Steve@FoodserviceSolutions.us

No comments:

Post a Comment