Monday, February 20, 2017

Grocerant Guru® Retailers Don’t Forget Rotisserie Chicken

Foodservice Solutions® Grocerant Guru® Steven Johnson’s after being invited to a Sadie Hawkins dance dad said dance with the one that brought you.  Grocerant niche Ready-2-Eat and Heat-N-Eat food drove top line sales and bottom line profits for grocery stores when they introduced rotisserie chicken.  Success does leave clues and our clue for today is keep dancing with rotisserie chicken.
With competition for share of stomach increasing and with 85% of family meals containing at least one grocerant niche Ready-2-Eat or Heat-N-Eat fresh prepared meal component rotisserie chicken just might be the center piece for the table you have been looking to expand your fresh food meal components options with according to Johnson.  

Mike Kostyo, senior manager at Datassential stated “supermarket prepared food departments are the fastest-growing segment of the foodservice industry, and predicted that the category will grow 3.8 percent in 2017.” The Food Marketing Institute (FMI) recently reported that “Prepared foods accounted for 58 percent of the $24 billion in deli sales in mid-2016 and are considered an emerging driver of growth”

Regular readers of our Grocerant Guru® blog know that mix and match meal components are key drivers for retailers in building top line sales and bottom line profits. The key question most consumers have at 4 PM is What’s for Dinner?  Consumers are seeking a family meal solution leveraging a protein entrée as the center piece creates a platform to solve the age old question What’s for Dinner.

According to Nielsen’s “Power of Fresh Prepared/Deli” study, 96 percent of shoppers purchase deli/fresh prepared foods once a year, only 12 percent think of visiting the deli regularly when deciding what to do instead of cooking dinner”.  Aggregate data from Foodservice Solutions® Grocerant ScoreCards reveled that lack of fresh prepared protein options drove consumers to from one retailer to another.

So, what other protein options should you be adding to your offerings in addition to rotisserie chicken because you always want to dance with the one that brought you.  Pork is the most widely eaten meat in the world accounting for over 36% of the world meat intake. It is followed by poultry and beef with about 33% and 24% respectively.

Expanding variety Ready-2-Eat and Heat-N-Eat proteins empowers you to offer a greater selection of mix and match meal components thus elevating the consumer perception of where to get What’s for Dinner. The ability for family meal customization utilizing single portion or multi-portion entrees and meal components is a critical success driver according to the team at Foodservice Solutions®.


Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant

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