Thursday, August 3, 2017

7-Eleven Drives Day-part Sales with ICE

Few companies can drive grocerant niche Ready-2-Eat and Heat-N-Eat fresh food sales by day-part as well as 7-Eleven according to the team at Tacoma, WA based Foodservice Solutions®.  Snacking, Breakfast, Lunch, or Dinner 7-Eleven offers branded meal solutions that meet and exceed customer expectations in food quality and price according to our own Grocerant Guru® Steven Johnson.

Leveraging success as regular readers of this blog know is something 7-Eleven does very well.  But did you know that 7-Eleven is the fourth largest coffee retailer in the US and worldwide they sell over 1 million cups of coffee a day.

Now in an effort to build on that coffee success 7-Eleven is offering customer fresh brewed iced coffee.  The new fresh brewed coffee is unlike the branded 7-Eleven Chillers iced coffee, which is dispensed from a machine pre-flavored and pre-sweetened, the new fresh brewed iced coffee empowers consumers to customize and personalize each drink.  &-Eleven is simply edifying the coffee platform of sustainably sourced, single-origin coffee from Colombia, and Chiapas, Mexico.  

Line extensions are nothing to within retail foodservice and once again 7-Eleven is elevating a successful coffee program by day-parts and that my friends is a platform for incremental success.  Is your brand education and elevating your branded meals and meal components?

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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