What’s for Dinner? According to Tacoma, WA based Foodservice Solutions® Grocerant Guru® Steven Johnson what families like are dinners that have been made from recipes handed down generation from generation. Johnson continued that differentiation does not mean different; it means familiar but with a twist and each generation adds a pinch of this or that to make that meal special again.
In a new study by The NPD Group found that generation after generation we are all kinda the same. NPD found that Generation X, ages 36 to 52, now represents 23 percent of all restaurant visits, not a significant difference from Boomers and Millennials, who represent 26 and 25 percent of visits respectively.
While Gen Xers have been in the shadow of Boomers and Millennials, Gen Xers can now take center stage as an important customer base for restaurants, and food retailers alike. Foodservice research industry icon Bonnie Riggs of NPD stated “Boomers and Millennials still make the most visits to restaurants and foodservice outlets, but Gen Xers aren’t far behind,” … “Many Gen Xers are looking to the convenience and experience restaurants offer because their kids are older and more independent.”
What Matters Most To Key Generational Groups, points out that Gen Xers enjoy dining out and because they are more likely to have dual income have the money to do it. They place high importance on food quality, the ability to customize, and craving satisfaction.
Riggs continued “In a competitive environment it’s important for restaurant operators to understand how to gain the attention of important consumer groups,” “With a better understanding of what matters most too key generational groups, marketers can address the unique needs/behaviors of these consumers and create strategies to enhance engagement and increase sales by building loyalty among those groups most important to their business.” Differentiation does not mean different; it means familiar but with a twist.
Success does leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche business development. We can help you identify, quantify and qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard, Grocerant Program Assessment, or new Grocerant niche product Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
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