Saturday, August 19, 2017

Amazon Courts Millennials

Edifying your foodservice brand with the most technology savvy set of consumers ever, Millennials is the goal of every foodservice retailer.  Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that Amazon is five steps ahead of everyone other retailer on the planet.
As Amazon debuts a “New Pickup Service for Need-It-Now Items it seems that it makes Fast Food Restaurants looking like a covered wagon.  Why? The new service will have your order is ready within two minutes at five locations at the first five locations that they roll them out at.  Yes, within TWO MINUTES.
Simply put Amazon is establishing new standards for delivery when it comes to meeting Millennials immediate demand, wanting what they want when they want it.  Instant Pickup, a free service offering Prime and Prime Student members a selection of daily essentials available for pickup in two minutes or less at five of Amazon's fully staffed pickup locations in Los Angeles; Atlanta; Berkeley, Calif.; Columbus, Ohio; and College Park, Md. 
Foodservice retailers does I ask you does your speed of service look more like a covered wagon than fresh fast food? Within the next twelve months will you service look more like 1999 or 2019 more like yesterday or tomorrow?
Here is why I ask Amazon’s Instant Pickup will include snacks, drinks and electronics, as well as some of Amazon's most popular devices. Remember the term ‘big data’ Amazon knows just what those Millennial college students what and when they want it.  This Instant PickUp is a big data driven ideation that will garner Millennials buy-In while edifying a branded relationship with Amazon that may last forever.
An Amazon spokesperson stated "As shopping behaviors continue to evolve, customers consistently tell us that they want items even faster. Whether it's a snack on-the-go, replacing a lost phone charger in the middle of a hectic day or adding Alexa to your life with an Echo, Instant Pickup saves Prime members time.”
Currently Amazon operates 22 staffed pickup locations on or near college campuses across the country. All Amazon customers can ship their orders to a pickup location, and Prime members receive Free Same-Day and One-Day delivery. So when was the last time you reviewed you operating standards?  Outside eyes can drive top line sales and bottom line profits. 

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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