Wednesday, August 8, 2018

Apple Pie, Hot Dogs, and Baseball Not: its Apple Pie, Chicken & Baseball

America’s pastime is baseball even though it ranks third to football and basketball in the televisions ratings. Baseball is the national pastime in the United States because it ‘resonates more deeply in the country’s soul than any other sport.  Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® asks will Hot Dogs be replaced by chick-n-strips with the Chick-fil-A sponsorship?
Recently, it was announced that Chick-fil-A is now the official quick-service restaurant of Little League Baseball and Softball. That Johnson calls ‘quite a coup’ for Chick-fil-A.  Baseball tugs at the heart strings of Americans and the undercurrent of generational fondness for the game and all that come with it could help propel Chick-fil-A already good band image even higher.
This strategic partnership between Chick-fil-A, and Little League International will be able to provide additional support, resources, and financial opportunities through grant programs to its local leagues while remaining committed to providing fun, healthy opportunities for all children and adult volunteers in communities around the world. Thus, edifying the Chick-fil-A brand for years too come according to Johnson.
While, Chick-fil-A has risen to the top of the ranks within the foodservice industry in terms of customer satisfaction and has been especially popular among younger generations this relationship will extend the brand while introducing it to new customers simultaneously.
In addition to its dedicated support to local leagues throughout the year, Chick-fil-A will join Little League International’s Official Sponsors inside the Family Fun Zone at the Little League Baseball World Series on August 16-26, 2018, with fun and exciting on-site activations. 
Their on-site location in Williamsport will serve as the home to the only Chick-fil-A food service in all of Lycoming County exclusively during the World Series and the only place to enjoy Chick-fil-A products within 35 miles of the Little League International Complex.  Success does leave clues and this one was a coup for Chick-fil-A.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

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