Restaurant companies have been offering BoGo’s (Buy one Get one) for years. Customers understand BoGo’s and understand that it’s a great deal. Starbucks is giving consumers a BoGo of sorts a two for one with its new LTO (Limited Time Offer) but the bonus value besides being a great tasking drink it is loaded with protein so it is a meal replacement according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Starbucks new LTO is a 16-ounce Protein Blended Cold Brew drink that is offered in two varieties: almond and cacao. The Almond Protein Blended Cold Brew is made with cold-brew coffee, almond milk, plant-based protein powder, almond butter, a banana-date fruit blend and ice. It has 12 grams of protein. The Cacao Protein Blended Cold Brew, with 10 grams of protein, is made with cold brew, coconut milk, plant-based protein, cacao powder, banana-date fruit blend and ice. Consumers can request additional packets of protein powder.
Ok now you get it this is a meal replacement. A grocerant niche Ready-2-Drink portable meal replacement according to Johnson. This is the first time Starbucks has menued a drink that combines coffee and protein.
Get the while you can as the new nondairy beverages will be available while supplies last, according to a Starbucks press release.
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