Saturday, August 11, 2018

Friendship Kitchen Fresh Prepared Grocerant Niche Offerings

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top line sales and bottom line profits in every sector of foodservice retail today according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Friendship Kitchen is a first for 25 unit FriendShip Food Stores, the company operates along the shores of Lake Erie, from Toledo to Cleveland. Ed Burcher, vice president of foodservice for Friendship Food Stores stated “Our guests are enjoying our freshly hand-breaded chicken, FriendShip recipe pizza and hot breakfast sandwiches, prepared by our FriendShip Kitchen chefs,”
In FriendShip Kitchen foods are freshly prepared on premises. The menu is designed to offer something for everyone, all through the day — from oven-baked breakfast pizza, stuffed burritos and egg sandwiches, to coffee made from premium roasted beans, to lunch and dinner choices that range from salads to sandwiches to pizza and its FriendShip Kitchen signature chicken.
Burcher continued “We have worked for the last year to develop and refine the offer so that our guests enjoy the tastiest chicken and pizza. This has been a real team effort in building this new store offer and format for FriendShip,”
Friendship Kitchens is owned by Beck Suppliers who also distributes propane and heating oil to thousands of Midwest homes and businesses. The company’s construction division specializes in the installation and removal of petroleum fueling systems, as well as the installation, maintenance, support and operation of car washes. Is your company looking for a new avenue of growth?  Friendship Kitchens is the new electricity Beck Suppliers need to drive incremental top line sales and bottom line profits.   
What is the new electricity driving your top line sales and bottom line profits?  Are your customer counts growing?  According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh prepared food, urban clothing, coins /currency, autonomous delivery, cashier-less retail, cash-less payments, digital hand held marketing.
Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.
Are you trapped doing what you have always done and doing it the same way?  Where is your new electricity?  Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

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