Tuesday, August 14, 2018

At PDQ Partnerships Pile up Profits

Fresh food retailers from grocery store service delis, convenience stores, and restaurants continue to look for ways to drive incremental sales. In 2018 partnerships are the platform most companies are finding the new electricity that will drive incremental top line sales and bottom line profits according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
PDQ will begin rolling out Ice Cream Floats as part of a partnership with Coca-Cola. Leveraging the strength of partnership to create new menu ideations is nothing new.  However working with stredgic partners on menu and marketing innovation programs that are integrated into your yearly plan can prove profitable according to Johnson.
Michael Brannock, Executive Chef of PDQ stated “We are constantly evolving our menu and coming up with new options to satisfy cravings,” .. “Everyone loves a delicious ice cream float, and these new creations are a fun way to kick off the summer.” Where are you looking for your new electricity?
What is the new electricity that is driving your top line sales and bottom line profits?  Are your customer counts growing?  According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” Differentiation does not mean different it means familiar but with a twist and this has that.
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, urban clothing, grocerant consultants, coins /currency, autonomous delivery, cashier-less retail, cash-less payments, digital hand held marketing. This program has all of that.
Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant

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