Wednesday, August 15, 2018

Rutter’s convenience stores Aims too Replaces Restaurants & Retail Grocery Stores

Convenience stores are known for fast service saving consumers time.  Rutter’s on the other hand has not only done that they have developed consumer loyalty offering great grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food that their consumers consider ‘restaurant quality’ according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Rutter’s recently opened their newest store that is home to the Rutter’s largest restaurant. Among the items on offer are Rutter's 100-percent Angus beef burgers, chicken pot pie, pizza, ribs, turkey burgers, Red Bull smoothies, frozen lemonade and various handcrafted beverages.
The team at Rutter’s has expanded fresh fast food to include produce that is conveniently located in grab-and-go cases at stores that edify family meal planning and elevate the ‘halo’ of better-for-you’ fresh food items from Rutter’s with items the ilk of watermelon, blueberries, cherry tomatoes, sweet corn and squash. The watermelon, blueberries and tomatoes come in ready-in-eat packaging, while the sweet corn and squash are packed whole to be used as part of a meal cooked at home.
Ryan Krebs Director of Foodservice stated “Rutter’s has an agricultural, dairy and foodservice history spanning several hundred years in the central Pennsylvania community, and with our fresh and local focus we are supporting businesses throughout the Mid-Atlantic region while offering our customers healthy, economically sustainable products,”… “
How are you building the ‘halo’ of better-for-you around your brand?  Have your created a platform that saves families time, focuses on meals, day-parts, expanding solutions to the ever present question of What’s for dinner?
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

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