Monday, August 6, 2018

Is the Starbucks & Alibaba Partnership a Global F&B Play

Success does leave clues and when Starbucks Coffee Company and Alibaba Group Holding Ltd. announced a deep, strategic “New Retail” partnership the team at Foodservice Solutions® took notice.  Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated that this partnership may be the most significant foodservice /technology partnership of 2018.
Johnson noted that both Starbucks and Alibaba are continually looking a customer ahead and that this partnership as it evolves will be the platform for growth that each of these companies is looking for it will become the new electricity that enables a seamless Starbucks Experience and transform the coffee industry in China.
This partnerships is more than delivery according to Johnson.  It is a relationship that will help Starbucks deliver coffee in China but most important it is a relationship about reciprocal technology sharing.  Alibaba Group plans to grow sales in the ‘West’ and Starbuck’s proprietary software might just the be tool to speed up that expansion according to Johnson.
Daniel Zhang, Chief Executive Officer of the Alibaba Group, believes that this partnership is again a testament to the success of our New Retail strategy. So is your company looking a customer ahead?
What is the new electricity that is driving your top line sales and bottom line profits?  Are your customer counts growing?  According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, urban clothing, grocerant consultants, coins /currency, autonomous delivery, cashier-less retail, cash-less payments, digital hand held marketing. This program has all of that.
Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.
Are you trapped doing what you have always done and doing it the same way?  Where is your new electricity?  Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

No comments:

Post a Comment