Newk’s Eatery continues to evolve blurring of the line between restaurants and grocery stores according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Since 2009 this blog has focused on the evolving consumer and clearly Newk’s Eatery has pick up many of the clues the team at Foodservice Solutions® has left.
Today consumer continue to be time-starved consumer and are increasingly looking for grocerant niche fresh prepared Ready-2-Eat and Heat-N-Eat meals and meal components that can be bundled into a meal for one or a perfect family meal according to Johnson. Is your brand
Newk’s Eatery recently launched of its Express Market targeting time stared consumers and grocery store customer looking for quality fresh prepared food consumer with the ability to save time. . The innovative new program has rolled out to 49 restaurants since June and will arrive at all 120-plus restaurants by September 2018.
Newk’s Express Market provides guests with a take home-friendly retail platform experience similar to the freshly prepared section of a grocery store, offering proteins and sides for complete meals or to add to items cooked at home the added value of the halo of ‘good’ that encompass Newk’s. .
The new offerings are prepared to serve multiple people and are ready to take home. Johnson believes grocerant niche mix and match meal component offering are a perfect fit for Newk’s.
Stewart Slocum, CMO of Newk’s Eatery stated “Guests coming in for lunch also want high-quality dinners at home, so we’re making it easy for them pick up the center of the plate for dinner by offering premium flame-grilled proteins ready to take home,” .. “Guests can add pasta, salad or sides for an easy meal at home.
As grocery stores have been growing their freshly prepared sections consumers have been disappoints as most grocery stores have taken ‘fresh’ to mean CPG or ‘bucket’ salads according to Johnson. While Newk’s is positioning it’s meals and meal components as fresh.
Newk’s customers can solve the What’s for Dinner questions as they enjoy their lunch. Whether looking to indulge in a fancy seafood & pasta night in for two, or to feed a family of four a wholesome meal after a busy work day, Newk’s platform is built for meal customization as consumers can mix and match meal components into the perfect family meal. Newk’s Express Market offerings include proteins:
1. Flash-Seared Ahi Tuna Slices
2. Two-dozen Broiled Shrimp
3. One-pound of Sliced Grilled Petite Tenderloin Steak
4. Two Char-Grilled Atlantic Salmon Fillets
5. One-pound of Sliced All-Natural Chicken
The platform at Newk’s Express Market has something for every family including Newk’s “Q” Take & Bake Pizza, kettle batch soups (Tomato Basil, Loaded Potato, Lobster Crab Bisque and Broccoli Cheese), Pimiento Cheese and Chicken Salad (available in 8, 16 and 32 oz. sizes), an assortment of entrée salads and sandwiches, bottled house-made dressings, as well as four flavors of Newk’s Dozen-Layer Cake slices.
Millennials and Gen Z will like Newk’s Express market with online ordering, mobile app/skip the line options, as well as catering for groups of all sizes. How are you looking at growth, and the grocerant niche?
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant