Consumers are dynamic not static and restaurant companies need to be as well according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. When Dave & Buster's announced that they were opening a smaller concept called T&T Tacos it was clear that they understood today’s customers have evolved and as a brand they need to do the same according to Johnson.
Dave & Buster's CEO Brian Jenkins stated “We recently initiated a quick-casual test in our Dallas store,” call T&T Tacos… We have converted one of our special-event party rooms adjacent to the arcade into a highly visible area where guests can order street tacos and drink,” Jenkins said. “The interior includes a three-dimensional food truck façade.”
The fact is Dave & Busters is downsizing according while creating a brand with price points for today’s consumers according to Johnson. T&T Taco prices range from $4 to $5.50 each and include three traditional versions like carne asada and chicken fajita as well as “twisted” takes that include an Oktoberfest with beer cheese.
Expanding the brand even more there is a plant-based seventh taco that uses Impossible-branded protein with onion, cilantro, aji crema and fresh lime. The T&T Tacos outlet also offers adult beverages, such as beers for$5, fruit cocktails for $5 and frozen margaritas for $8.How is your brand evolving to become more customer relevant? Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit
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