Sunday, December 9, 2018

White Castle integrated Brand Messaging Drive Sales

Once again White Castle proves that integrated branded messaging drives customer relevance according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® when they unveiled the design for its 2018 commemorative ceramic mugs for the holiday season.
The mugs, which are released annually, feature a new, custom design by award-winning fashion prodigy and lifelong Craver, Telfar Clemens. The mugs are now available in restaurants for just $5.99, with net proceeds benefitting the Robert F. Kennedy Human Rights bail fund for school-age youth held on Rikers Island.
Jamie Richardson, vice president at White Castle stated “For many years, White Castle has enjoyed producing these one-of-a-kind mugs for White Castle customers and fans everywhere to add to collections or pick up as a quick and fun gift for others,”
Richardson continued “This year, we’re particularly excited to be able to bring our Cravers a custom design by our close friend and partner, Telfar Clemens, the brains behind the TELFAR fashion line and our bold and beautiful uniforms worn every day by thousands of team members nationwide.”

In 2017, White Castle announced a wide-ranging partnership with the independent, young label to reimagine and design original uniforms for White Castle’s nearly 400 restaurants and 10,000 team members. The partnership also includes various extensions, such as the new collectable mug design and even a limited-edition streetwear collection which sold out within days after launch.
Following the successful rollout of the reimagined team uniforms, White Castle was quick to induct Clemens and his creative partner, Babak Radboy, into the most exclusive fast food fan club in existence, the Cravers Hall of Fame. The TELFAR team joins other high-profile celebrity Cravers in the hall of fame like rock and roll icon, Alice Cooper, and the stars of “Harold & Kumar Go to White Castle,” John Cho and Kal Penn.
Since the partnership began, Telfar has designed and produced two sets of White Castle team member uniforms, taking inspiration from White Castle’s originality and integrity. Clemens is currently producing a third line of uniforms to be released in 2019.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

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