In a world full of choice consumers are opting to spend more time playing games on their computers, watching sports on their 65 Inch HDTV or phone, texting, talking, and shopping on a device rather than cooking according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
The simple fact is consumers do not have the skill set to cook the full-flavored meals or meal components that they have grown up with. Consumers want fast, fresh and flavorful easy meals for dinner.
As long as multi-generational family's gather for meals together, the demand for more divergent flavors continues to permeate. Grocerant mix and match bundled meal component offerings allow for increased family integration, understanding and acceptance in less time without a required cook from scratch skill set.
In the 1940's cooking from scratch was the normal. The average home cooked meal took 150 minutes to prepare. Everyone sat down at the table and enjoyed it or not but they all ate the same thing. Today's "home cooked meal" takes on average less than 30 minutes to prepared. In most cases at least two different entrées are served.
The average time spent inside a McDonalds in the 2,000 was 11 minutes. Today 65+ percent of all McDonald's food is sold via the drive-thru. U.S. fast-food chains are increasingly remodeling restaurants in an effort to garner additional drive-thru customers inside and increase sales, simple because the drive-thru can't hold all the cars.
Are you selling grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food that is portable? How many items on your restaurant menu could be sold as a meal component? How many items is your store could be prepared fresh and sold as Ready-2-Eat or Heat-N-Eat fresh prepared item? Does your retail food-print look more like 1990? Where is your customer relevance in the past, in today or in tomorrow?
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.