Sunday, December 2, 2018

Hand Held Digital Technology to Drive Hardee’s Sales

Success does leave clues and Hardee’s is positioning for younger consumers to drive the brand forward according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Recently Hardee’s announced a new partnership with Tinder to reach younger consumers where they are—online and on their phones. Johnson continued Hand Held Food Marketing is a clear undercurrent driving brand adoption putting a new electricity in brand relevance for many younger consumers.
Today, new partnerships can drive sales in foodservice today as your brand is searching for the new electricity to help drive the brand forward. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different
Until December 8, singles who “swipe right” and match with Hardee’s resident bachelor Chris P. on Tinder will be able to redeem an offer for a BOGO on Hardee’s 5-piece Chicken tender small combo to enjoy on a first date, with a friend, or all to themselves. 
The partnership is timed to cuffing season, with Hardee’s hoping to help you find the perfect match just as the temperatures drop. The “Chicken Tinder” profile, named Chris P., features photos that play off of cliche dating app profile pictures, accompanied by an interesting bio to encourage engagement with the profile.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

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