Friday, December 21, 2018

Hy-Vee Testing Every Format WHY

Lost in a quagmire of yesterday’s messaging and today’s consumers Hy-Vee stores are all to large for today’s consumers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Many of the legacy Hy-Vee store footprints are about 85,000 Square Feet even the new ‘Fresh & Fast’ concept is 10,000 Square Feet?  We ask why? Just how fast can it be to wander around within 10,000SQFT looking for one or two items?

Here is a conundrum I get asked all of the time.  What is it retailers so desperately seeking to move from selling food that consumers want to stock a pantry to food for customers dinner don’t get? The answer is very simple.  It’s all about time for the consumer.  Consumers are attracted to fresh and fast.  Let’s face it a 10,000SqFt store is not about fast. 
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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