Saturday, May 14, 2022

Jack in the Box has New Brand Electricity Gamming


It’s time to start saving gas as the price of gasoline seems to be going up day after day. If you’re looking to avoid driving around with rising gas prices but are missing the immaculate drive-thru vibes, Jack in the Box here to help by launching its first virtual drive-thru on Tuesday via Twitch. 

Until May 17, Twitch viewers can drop by the 24/7 livestream to claim free food and rewards on their way to watch their favorite content creators’ streams and channels. The first of its kind gaming experience will put viewers in the driver’s seat, simulating a trip through a Jack in the Box drive-thru.

In case you did not know, this program is designed to be complementary to the Twitch viewing experience, fans can come by the official Jack in the Box Twitch channel and scan a QR code to earn discounted food and rewards from gaming partners redeemable through the Jack in the Box app. 

Morgan Higgins, Senior Manager Social Media and PR at Jack in the Box, stated, “We’re excited to launch Jack in the drive-thru and bring a new dimension of 24/7 access to our gaming customers,” ... “Our vision is to turn our channel into the first destination for viewers on Twitch before they tune into their favorite streams and channels. Name a better pair than some Twitch content and our iconic two tacos.”

So, Jack in the Box partnered with ZONED Gaming, a GameSquare Esports company, to design and execute the experience. To visit the Jack in the Box virtual drive-thru and claim free rewards, stop by the official Jack in the Box Twitch channel any time between May 10-17. 

When you think brand relevance in an evolving world, that will edify brand value with relevance and new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, smaller footprint, developing brands, fresh flowers, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable according to Johnson.

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Does your messaging look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success.

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