Tuesday, May 10, 2022

McDonald's Out of this World Marketing

If you are wondering if niche marketing has hit a new high or new low it just might depend on what cards you are delt. Most of you have read, Micro Trends, the small forces behind tomorrow’s big changes by Mark J. Penn. 

While you may understand that big-rich ‘data’ is the solution to all food marketing problems it once again looks as if micro data that takes us out of this world is the real solution. According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® McDonald’s is turning cards looking for new customers.

It appears that at McDonald’s, the stars are aligned and the planets are in position for Mercury retrograde this week. To bring fans comfort during this intergalactic mayhem, McDonald's is offering a free McChicken or McDouble with the purchase of a Medium Fries exclusively in the McDonald’s App from May 10-11.

You guessed it, McDonald’s is also teaming up with tarot card reader and astrology expert, Madam Adam, who will provide celestial guidance to our fans during this unruly time. Additional details can be found below: 

  We’re offering select fans a McDonald’s-inspired Tarot reading from Madam Adam on TikTok on Tuesday, May 10.

·         For a chance to get a reading, fans can comment with their name + Zodiac sign on Madam Adam’s TikTok or Instagram posts announcing McDonald’s Mercury retrograde deal – starting on Monday, May 9.

·         They can also comment during the TikTok Live reading event at 6 PM EST on Tuesday. Madam Adam will randomly select a lucky few to receive the custom readings... and everyone can listen in to hear a bit more about what the future holds!

·         Whether that’s showing up for yourself by picking up a McCafe in the morning after a long night or seeing how far you've come since ordering Happy Meals. Tune in to find out!

So, if you don’t want to turn cards. Let me ask, are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us 

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