If you are wondering if niche marketing has hit a new
high or new low it just might depend on what cards you are delt. Most of you
have read, Micro Trends, the small forces behind tomorrow’s big changes by Mark
J. Penn.
While you may understand that big-rich ‘data’ is the
solution to all food marketing problems it once again looks as if micro data
that takes us out of this world is the real solution. According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® McDonald’s
is turning cards looking for new customers.
It appears that at McDonald’s, the stars are
aligned and the planets are in position for Mercury retrograde this week. To
bring fans comfort during this intergalactic mayhem, McDonald's is offering
a free McChicken or McDouble with the purchase of a Medium Fries
exclusively in the McDonald’s App from May 10-11.
You guessed it, McDonald’s is also teaming up
with tarot card reader and astrology expert, Madam Adam, who will
provide celestial guidance to our fans during this unruly time. Additional
details can be found below:
·
For a chance to get a reading, fans can
comment with their name + Zodiac sign on Madam Adam’s TikTok
or Instagram posts announcing McDonald’s Mercury retrograde deal –
starting on Monday, May 9.
·
They can also comment during the TikTok Live
reading event at 6 PM EST on Tuesday. Madam Adam will randomly select a lucky
few to receive the custom readings... and everyone can listen in to hear a bit
more about what the future holds!
·
Whether that’s showing up for yourself by
picking up a McCafe in the morning after a long night or seeing how far you've
come since ordering Happy Meals. Tune in to find out!
So, if you don’t want to turn cards. Let me ask, are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us
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