Grocerant niche Ready-2-Eat and Heat-N-Eat
fresh prepared food will drive top-line growth and bottom-line profits in 2022
according to Steven Johnson,
Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®. Stop
by and visit us at the 2022
National Restaurant Show.
Today, the need for branded, craveable
fresh food is preferred 8.6 to 1 over cooking a meal from
scratch. The simple fact is consumers today have experienced choice
overload when forced to cook from scratch, walk around a grocery store for an
hour, figure out how to cook, and do dishes, that is not their first choice
Solutions® most recent grocerant scorecards.
There is a new incremental opportunity
for non-traditional fresh food retailers that want sell grocerant niche
Ready-2-Eat and Heat-N-Eat sell meals and meal components to go. Mix &
match branded meals and meal components bundled with a ‘Eat-In’ experience is
one area that all restaurants should explore. That at that intersection that
the opportunity is the greatest and there is now a battle
for share of stomach.
Who should be extending their reach with
grocerant niche fresh food? That list should include Restaurants, Furniture
Stores, Drug Stores, Grocery Stores, Convenience Stores, Clothing Stores, and
Dollar Stores to name but a few.
Here are 7 reasons Eating-Out while
Eating-In will continue to gain momentum around the world in 2022:
- Recent Grocerant ScoreCards found 81.1% of
consumers don’t know what’s for dinner at Noon, and 61.1 don’t know what’
s for dinner at 4PM %.
- Roughly 63.7% of consumers purchase prepared food items from
a retail location at least three times a month.
- 79.6% all
dinners have at least 1 grocerant niche Ready-2-Eat and Heat-N-Eat meal
component and 66.6% have two meal components.
- When asked if they wanted
to cook dinner from scratch or assemble dinner from fresh meal components
91.3 % of Gen Z chose assemble from Fresh Prepared Meal Components and
Millennials 83.4% chose meal components.
- Seventy-three percent of retail prepared food purchases are
taken to go
- Prepared food purchases are frequently a
planned purchase among 61.2% of shoppers, while 40.9% of shoppers said
they buy prepared foods on impulse. Dinner has the highest amount of
prepared food buys with 81.7% of respondents making purchases for that
meal, while lunch comes in at 76.9% and breakfast at 61.4%.
- 57.8% of consumers would like to add Alcohol to
a dinner order
Are you waiting, watching, or weathering as others move forward reaching your customers with new products, packaged with the ‘halo’ of better for you, on a new avenue of distribution? Do your stores look more like yesterday than tomorrow? If they are not, your brand is dying.
Solutions® specializes in outsourced business
development. We can help you identify, quantify, and qualify additional food
retail segment opportunities, a new menu product segment, or product / menu
integration strategy. Foodservice
Solutions® of Tacoma WA is the global
leader in the Grocerant niche visit us on our social media sites: Facebook, LinkedIn, or Twitter