Food marketing executives are loving the virtual
kitchen, virtual restaurant, and delivery space. Today there seems to be no end to the ability
of food marketers extend a brand, concept or partnership according to Steven Johnson, Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®.
Nextbite,
is a virtual restaurant. They are rolling
out its first ‘Wichcraft by Tom Colicchio sandwiche in Denver, available for
both delivery and pick-up, starting today. The new Denver pop-up outlet with
tasty and popular sandwich concepts is the result of a collaboration between Nextbite and ‘Wichcraft, co-founded by celebrity chef
Tom Coliccho. For restaurants interested in signing up to offer the
Wichcraft sandwiches as a Nextbite
partner, https://www.nextbite.io/wichcraft/.
Now consumers can order the Wichcraft sandwiches in Denver via Uber
Eats and through the Wichcraft website. The ‘Wichcraft by Tom Colicchio favorite
lunchtime sandwich offerings available in Denver, include:
·
Turkey & Avocado: Roasted turkey, avocado,
bacon, balsamic onion relish and aioli served on toasted ciabatta.
·
Chopped Chickpea & Roasted Red Peppers:
Chopped chickpea, olive tapenade, roasted red peppers, cucumber, arugula and
lemon vinaigrette served on a toasted ciabatta (vegan).
·
Steak & Kale: Grilled flank steak, sauteed
kale, cheddar, roasted red peppers, and garlic dressing served on a toasted
ciabatta.
·
Grilled Chicken & Spicy Slaw: Grilled
chicken, avocado, coleslaw, sweet chili sambal, and crema served on toasted
ciabatta.
·
Sides include: Coleslaw and Arugula &
Parmesan Salad.
Tom Colicchio, Co-Founder of ‘Wichcraft,
stated, “We are excited to bring our signature ‘Wichcraft sandwiches to Denver
through our partnership with Nextbite, a leader in innovative and quality
virtual restaurant concepts,” says.
Alex Canter, CEO and Co-Founder of Nextbite,
stated, ‘Wichcraft by Tom Colicchio sandwiches are outrageously popular in the
New York City area, and through Nextbite we can help bring these delicious
sandwiches to consumers in places like Denver and beyond,”.
In case you did not know, chefs Tom Colicchio
and Sisha Ortuzar opened the first ‘Wichcraft in 2003 in New York City,
crafting a menu using sustainable proteins, house-made condiments, balanced
flavor combinations, seasonal produce and artisan bread. Their mission has been
to elevate the sandwich from a humble hand-held meal to a premium
experience. ‘Wichcraft is committed to serving carefully sourced and
thoughtfully prepared food because healthy and sustainable not only taste
better, it is better. Colicchio and his team continually strive to make gourmet
accessible and portable.
Foodservice Solutions® specializes in outsourced business
development. We can help you identify, quantify and qualify additional food
retail segment opportunities or a new menu product segment and brand and menu
integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit
us on our social media sites by clicking one of the following links: Facebook, LinkedIn, or Twitter
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