Ready-2-Eat and Heat-N-Eat grocerant niche meals, meal components, and menus need to reflect where you live much more than previously thought. Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated, regional flavors, life styles, and brands today play a larger roll, in what type of meals and meal components consumer will mix, match, and bundle for the perfect family dinner.
In a new report by Paytronix Systems, Inc., on the “The Digital Divide: Regional Variations in US Food Ordering Trends And Digital Adoption,” which examines regional variation in consumers’ views and attitudes toward restaurant ordering options, loyalty programs and subscriptions. Was important enough for our Grocerant Guru® to share it here with you.
So, Michelle Tempesta, Chief Marketing Officer, Paytronix Systems, stated, “Restaurants are built on personalized experiences and understanding guest preferences by region is a key part of building strong affinity between a guest and a restaurant brand,” said. “Local and regional managers need the ability to tailor messages, offers, pricing, and menu language nuances to appeal to their audiences.” Let’s see what else they found:
QSRs – Consumers in the South strongly prefer Quick Service Restaurants, with 68% of consumers surveyed in this region saying they regularly order from these restaurants. Northeastern consumers are the least likely to order from QSRs, with 59% having ordered from one in the past month. This compares to the national average of 63% of consumers who order from QSRs regularly.
Promotions and Sales – Consumers in the Midwest are most drawn to restaurants that offer promotions and sales. QSR customers in the Midwest find promotions and sales particularly enticing, with 34% of consumers surveyed saying they are a deciding factor in selecting a restaurant.
Third-Party Aggregators – Consumers in the Northeast use restaurant aggregators like Grubhub and Uber Eats the most, while Midwesterners and Southerners use aggregators the least.
Discounts – Everyone loves discounts, no matter where in the U.S. they live. Both complimentary food and customized discounts are the two greatest draws for consumers at both table-service restaurants and QSRs. 55% of table service cand 58% of QSR customers say customized discounts are a favorite perk.
Methodology: Digital Divide: Regional Variations In U.S. Food Ordering Trends And Digital Adoption, a PYMNTS and Paytronix collaboration, examines regional variations in consumers’ relationships, views and attitudes toward digital food ordering trends, loyalty programs and subscriptions. We surveyed 2,533 consumers in the U.S. between Feb. 3 and Feb. 8 about their experiences. Respondents’ average age was 48, 54% were female and 36% earned more than Conclusion $100,000 annually.
Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Does you messaging look more like yesterday that tomorrow? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.