Saturday, March 25, 2023

7-Eleven Is Getting All Charged Up for the Next Generation of Customers


Looking a customer ahead is what good companies do.  It is one of the successes that Steven Johnson our Grocerant Guru® regularly discuses on this blog.  7-Eleven the world’s largest convenience store chain has picked up and shared more success clues than almost any other retail food chain.   

Now 7‑Eleven Inc. is getting into the electric vehicle (EV) charging arena with its proprietary 7Charge network that is a big step-up in customer focus and a clue that they are looking a customer ahead.  While gasoline is not going away any time soon.  There will soon be a new generation of drivers that may never own a gasoline powered automobile.

So, 7-Eleven’s 7Charge is entering the market at select stores in Florida, Texas, Colorado and California. With the launch, 7‑Eleven intends to build one of the largest and most compatible EV fast-charging networks of any retailer in North America. Rollout will begin in the United States before making the jump to Canada.

The press release from 7-Eleven stated, the 7Charge network will offer EV drivers 7‑Eleven's trademark convenience and accessibility. 7Charge sites allow customers to charge any EV make and model compatible with common CHAdeMO or Combined Charging System plug types, and the 7Charge app offers a new level of convenience and coordination to customers looking for a seamless charging and payment experience.

So, the 7Charge app can be downloaded from the App Store or Google Play, or by visiting 7‑

Joe DePinto, president and CEO at 7‑Eleven, stated, "For over 95 years, 7‑Eleven has innovated to meet our customers' needs — delivering convenience where, when and how they want it," said. "Now, we are innovating once again to meet our customers' where they are by expanding our business to provide EV drivers convenience of the future ... today."

This new 7Charge network will deliver on the growing consumer need for EV charging infrastructure. By expanding the 7Charge network, while continuing to utilize third-party fast-charging network options, 7‑Eleven will have the ability to grow its network to match consumer demand and make EV charging available to neighborhoods that have, until now, lacked access, the company said.

While it is still rolling out, once the network's expansion is complete, 7‑Eleven will have one of the largest and most compatible fast-charging networks of any retailer in North America serving communities and customers at charging stations across its entire family of brands including Speedway and Stripes stores.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information

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