Wednesday, March 8, 2023

Food Sales Contraction Are You Prepared


The fight for share of stomach has evolved into a battle for available food dollars.  Restaurants, grocery stores, convenience stores, and dollar stores are all focused on the shrinking disposal income a family allots for meals. 

It is at the intersection of higher prices, the 65 Inch HDTV Syndrome, and food retailers price value service equilibrium we find the fight for each consumer according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

The team at Foodservice Solutions® completed the first round of 2023 Grocerant ScoreCards and they continue to indicate that at the intersection of the consumer, technology, and retail food sales we find the grocerant niche creating and expanding points of quality food distribution.

It is at that intersection that Foodservice Solutions® Grocerant Guru® identified one consistent universal commonality driving consumers buying pattern changes with the latest Grocerant ScoreCard finding that 84.1% of meals served at home include at least one Ready-2-Eat or Heat-N-Eat fresh food meal component. 

Johnson calls it and extension of the “The 65 Inch HDTV Syndrome that he identified, quantified, and qualified back in 2012.

In case you are a new reader of this blog, the grocerant niche is the result of the blurring line between restaurants, grocery stores, convenience stores, and drug stores all selling fresh prepared, portable, convenient meal solutions.  Targeted at the time-starved consumer with Ready-2-Eat or Heat-N-Eat fresh prepared food components that are perceived “better for you”, and portioned for one or two. Consumers like the Convenient Meal Participation, Differentiation, Individualization / Family Customization that these retailers offer.

Inflation has caused incremental disruption in consumers spending on meals and meal components. The old formula for the price, value, service success was: Price + Quality + Service + Portability = Value.  That formula has evolved with Gen Z and Millennials today.  Foodservice Solutions® Grocerant Guru® has once again retooled, reevaluated, calculated then evolved the formula and here is the new formula:  Price + Quality + Social + Portability = Value.

Is your company looking a customer ahead.  Are you, looking a customer ahead?  Do you understand just how the price, value service equilibrium is evolving? Foodservice Solutions® Grocerant Guru® asks how are you evolving the Price, Value, Service Equilibrium?

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

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