At the intersection of what’s for dinner and fast food recently two east coast Shoprite’s have debuted a foodservice at retail concept: “Fresh to Table,” with an emphasis on fresh, easy to prepare ingredients, and grab-and-go.
Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® reiterated once again on the importance of “focusing on the consumer, time starved, diminished cooking from scratch still set, and increased demand for more international flavors than generations before; grocerant niche fresh prepared food fills and increasing gap for menu options.”
Regular readers of this blog know that consumers have been increasingly turning to grocery store foodservice as part of meal planning and an ongoing trend toward food-at-home. In order to compete with fast food restaurant meal options that are both fresh and fast grocery stores must offer meals and meal component bundling options that invite consumers to their brand over a restaurants brand.
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The two ShopRite’s new designed within the store’s existing footprint, the Fresh to Table concept includes sections with ready-to-cook items (“Prep & Eat”), ready-to-heat and serve items (“Heat & Eat”), and ready-to-eat meals (“Grab & Eat”).
We refer to grocerant niche as Ready-2-Eat and Heat-N-Eat as do most consumers. Fresh and fast requires options for all family members even if they do not all sit down for dinner at the same time.
One of the benefits of the concept also has foods from ShopRite’s private label lines, including the brand’s Bowl & Basket and Wholesome Pantry products. Remember that Gen Z and Millennials are still seeking fresh food discovery. That is why it is important that Shoprite consumers can also access Fresh to Table options using the stores’ online shopping service.
In case you did not know, the ShopRite of Norwich and the ShopRite of New London (both located in Connecticut) are operated by Five Star Supermarkets, owned by the Capano family.
Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.
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