Saturday, March 11, 2023

Cinnabon Focused on the Next Generation of Consumers


Those of you who are regular readers of this blog know that the team at Foodservice Solutions®, including Steven Johnson our Grocerant Guru® believes that Cinnabon is has one of the very best brand building marketing departments of any chain restaurant in the world.  Johnson stated recently “few companies can focus so clearly on their target market while edifying the edge with proactive positive incremental messaging as Cinnabon.”

Here is but one more example. Just in time for National Promposal Day (this Saturday, March 11) Cinnabon is rewarding 100 random students who “prompose” with a $20 gift card to enjoy Cinnabon treats, whether on prom night or another special occasion. One lucky student with the most creative “promposal” will receive the grand prize: a sweet limo ride to prom, complete with a catered order of Cinnabon treats to share before the big night, plus a year’s worth of Cinnabon for both them and their prom date!

Regular reader will understand that this is a perfect example on how to extend your brand invitation with interactive participatory food marketing.

In case you did not know, here is How to enter: Starting this Saturday, March 11 through Friday, March 17, students can enter for a chance to win by creating an original “promposal” photo or video and posting it on their Instagram or TikTok accounts - using the hashtags #CinnaPromposal and #entry and tagging @Cinnabon. To be eligible, the video or photo must be shared as a comment on the Cinnabon posts announcing the contest.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 

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