What is the best food marketing job in the foodservice sector? It has to be a food marketing director at a virtual kitchen. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® who stated, “virtual restaurants, virtual brands start with a blank sheet and are not restricted to a set of self-imposed branding limits.”
I’m sure many of you have not heard of Lankybox Kitchen, the delivery-only restaurant brand created by the popular entertainment brand, LankyBox, in partnership with Virtual Dining Concepts, announced the launch of its exclusive collectible trading cards.
So, fans place an order for Lankybox Kitchen’s menu of kid-friendly comfort foods, like pan pizzas and deep-dish mac-and-cheeses, they will receive one pack of three unique trading cards. Ranging from common, rare to super rare, guests will find beloved LankyBox characters, including Foxy and Boxy on the collectible items, plus LankyBox Kitchen’s tasty menu items. Available while supplies last, the cards feature 20 different eye-catching and vibrant designs.
Stephanie Sollers, CEO of Virtual Dining Concepts, stated, “We are delivering a moment beyond food by offering our fans one-of-a-kind collectible items to accompany the exclusive content they receive when ordering from LankyBox Kitchen” …. “We know how loyal the fans are to LankyBox creators Justin and Adam, and how much they love to immerse themselves in the LankyBox universe, so these trading cards are the perfect addition to the overall experience we offer to our guests.”
Now consider this from the kitchens of Chuck E. Cheese, LankyBox Kitchen is VDC’s first-ever kid’s influencer virtual restaurant inspired by vloggers Justin Kroma and Adam McArther, offering a menu of great-tasting, family-friendly menu items, including personal pan pizzas, twice-baked wings, boxy mac-and-cheeses and salads, plus fun desserts, like colorful churros dusted with cotton candy, sour apple and blue raspberry sugar.
Lankybox Kitchen also offers food and fun for the entire family with its Family Meals. Guests may choose from a selection of pizza, wings, salads or desserts to create a meal perfect for families of two to four. Each order comes in signature Lankybox packaging, plus a QR code that links to a special video for fans to enjoy while indulging in a variety of creative and kid-friendly dishes.
For more information on Lankybox Kitchen and the exclusive trading cards, please visit lankyboxkitchen.com. LankyBox Kitchen is available for delivery in select cities across the U.S. Follow @lankyboxkitchen on Instagram, Twitter and Facebook for continued updates on all offerings.
Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook, LinkedIn, or Twitter
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